Brand Development Manager

6 Fishery Port Road Full-time


With the ambition to delight our customers, RedMart has invested in the development of its own range of Private Label Products (Food, Non-Food, Dry, Chilled, Ready To Eat, Frozen, etc…). Our aim is to provide the best quality for value. In order to sustain the fast expansion of the brand, we are seeking for a talented and passionate individual who loves a challenge and would help grow the brand. If you like the idea of bringing a concept to life then this is for you.



-  Managing the complete life cycle of house brand products for RedMar which comprises of but not limited to

- Identify and procure products from  reliable manufacturers/vendors that are able to provide high quality products at a competitive price.

- Leading negotiations with manufacturers to reach Private Label Price/Quality targets.

- Establishing technical product specifications in partnership with manufacturers and ensuring they are adhered to.

- Coordinating the design development of packaging with internal and/or external designers.

- Performing regulatory review and quality management to ensure the conformity of the product (labelling, Ingredients, Claims, QC, Documentation, Licences, etc…) prior to production, import and launch.

- Monitoring complaints data on private label products and coordinating a response and corrective action plan from the supplier.

- Assist in establishing a protocol of continuous monitoring and benchmarking of PL products.

- Co-ordinating with Category managers to guarantee a seamless introduction of PL products (Agreeing a marketing and promotional plan)                                     

- Driving supply chain to guarantee an appropriate inventory level.




- 3-5 years of relevant experience in the FMCG product development..

-  Good negotiation and communication skills.

-  Good knowledge of industrial challenges.

-  Understanding of quality standards (Food and Non-food).

-   Good knowledge in Category Management.

-   Passionate and Enthusiastic person who is able to multi-task.

-   Able to work independantly and is willing to take ownership.

-  Comfortable in a fast moving/changing environment.

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