Brand Marketing Manager

Singapore, Singapore Full-time

About RedMart

As one of the fastest growing ecommerce companies in Asia, RedMart offers an unparalleled startup experience. Our culture: entrepreneurial, fiercely intelligent, team oriented, deeply creative and whatever you add to it!  We’re fanatic about improving our customer experience and providing “wow” customer service.

We're interested in talented, creative and passionate people joining our fantastic team who believe in our mission: To save our customers time and money for the important things in life!

 

Role Purpose

Reporting to the Brand lead in the marketing team, the Brand Marketing Manager will design plans to drive brand perception, interest and education through a whole host of brand marketing campaigns and initiatives.

 

Key tasks and responsibilities

The primary areas of responsibility of the Brand Marketing Manager will be to:

  • Conceptualise and manage high-impact integrated brand campaigns across digital and traditional channels covering both communications strategy and media planning.
  • Collaborate and influence internal stakeholders across various functions and departments to ensure brand objectives are carried through the funnel and across touchpoints.
  • Manage creative development, and write sharp, insightful and purposeful briefs
  • Responsible for campaign performance and reporting – including recommendations for improvement and optimisation.
  • Lead market research including brand tracker and prospective / existing customer research, and present these insights and recommendations to internal groups.
  • Manage brand budget across media buys, creative services and research.
  • Constantly review and improve RedMart’s brand guidelines, ensuring consistency across customer journey and touchpoints.



Attitude & behaviours critical to success

You will have demonstrated:

  • Curiosity and critical thinking. You question the status quo and always find better ways of doing things.
  • You are an outstanding communicator and presenter – both verbal and written.
  • You radiate an infectious enthusiasm. You are collaborative and great at getting everyone excited about your mission.
  • You have a sharp business acumen and strategic awareness. You quickly establish priorities and communicate expectations.
  • You are an excellent campaign manager with an eye for big picture and attention for details. You execute flawlessly – on-time, on-budget and on-brief.

 

Qualifications / Relevant Work Experience

  • Min 3 years experience at creative agencies or in a brand marketing role
  • Experienced running creative and effective global brand campaigns
  • Skilled at creative process management and delivering creative critique
  • In-depth knowledge of traditional and digital channels (Facebook and Google). Strong social experience preferred.
  • Deep understanding of brand measurement metrics and experience working with consumer research agencies
  • Ecommerce experience preferred.

Apply for this opening at http://RedMart.recruiterbox.com/jobs/fk0f8fx?apply=true